FarEye launches eCommerce industry's first experience loyalty solution

Chicago, 23 June 2020 - FarEye, the leading Logistics Orchestration Platform, has announced the launch of eCommerce industry’s first experience loyalty solution today.

While enterprises are constantly looking for ways to transform customer experiences, 66%* of them confirm that their existing systems do nothing to impact customer experience positively.

“In the ecommerce industry experience is the new loyalty. Customers are increasingly shifting towards an omni-channel model. They want to engage with brands that understand their preferences and are able to establish a deeper connection with them - delivery expectations, payment preferences and lifestyle choices. In this scenario, brand experience is largely defined by its logistics journey. In an online-first world, logistics is the only actual touch point between the brand and its customer. The stakes are very high as just one bad experience can stop the customers from returning ever.” says Kushal Nahata, CEO, FarEye

FarEye seamlessly orchestrates logistics processes and allows enterprises to guarantee delightful, branded and personalized customer experiences to drive business growth and ensure brand loyalty.

FarEye seamlessly orchestrates logistics processes and allows enterprises to guarantee delightful, branded and personalized customer experiences to drive business growth and ensure brand loyalty

• Offer consumers flexible and self-service slot booking for deliveries & returns
• Instant order-level track and trace capabilities
• Allow consumers to add special instructions for deliveries - drop off points, driver messaging
• Establish secure & seamless communication with drivers via one-click (encrypted) call
• Collect digital proof of delivery and document customer feedback
• Allow multiple wallet integrations for flexible payment options
• Offer personalized product recommendations to ensure loyalty & increased life time value
• Make deliveries extra safe by allowing driver temperature tracking and integrations with compliance apps

There is an increasing dependence on third-party logistics service providers and partners to fulfil customer orders in which scenario, there is less-control on brand identity, inconsistent experiences at different touchpoints and lack of transparency in order to delivery cycle. Anything less than a superior customer experience would result in customers switching over to other brands as they have a plethora of choices to choose from. Hence enterprises need to create a differentiated yet consistent experience to ensure repeat purchases and increase value per customer.

“FarEye’s experience loyalty solution brings together enterprises and their partners while keeping the customer at its heart. This allows brands to forge loyalty by creating experiences that engage customers on an emotional as well as on a transactional level.” adds Gaurav Srivastava, CTO, FarEye.